The cellar where Pian di Mare wine ferments
Panoramic Pian di Mare view
Guests at Pian di Mare winery
Guests at Pian di Mare winery
Guests at Pian di Mare winery
the vineyards of Pian di Mare
The vineyards of Pian di Mare
Vineyards grapes for wine Pian di Mare production
Vineyards grapes for wine Pian di Mare production
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Visita la cantina Pian di Mare

(5)
Villamagna, Italy
Food & Drink Tours
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About this activity

Explore a family-run winery nestled in Villamagna's hillside terroir, where winemakers have resisted mass production to craft characterful wines rooted in local tradition. This 4-hour immersive experience combines vineyard walks, cellar access, winemaking theory, and guided tastings paired with seasonal food.

  • The rolling hills of Villamagna, a few kilometres from the Adriatic Sea and the proximity of the Majella Madre, are the perfect setting for a 'terroir' of character
  • The winegrowers of Villamagna have succeeded over time in preserving their territorial identity, freeing themselves from mass commercialisation to offer their guests (tourists, tasters, travellers or simple passers-by) a concentrate of history and passion: their wine.
  • Tour of the vineyard paying attention to the technical aspects of production (e.g. conventional farming, organic farming, soil cultivation, form of vine training, yield per hectare, etc.).
  • Visit to the winery, trying to understand production strategies and techniques. During this phase, the basics of winemaking theory will be provided, in the light of which the information on production provided by the producer will be explored.
  • Cellar history
  • Wine tasting: basic notions of sensory analysis and tasting techniques combined with hot and cold gastronomic preparations will be introduced, so that food and wine pairings can be hypothesised, tested and verified in the form of a didactic workshop.

Highlights

  • ✓Walk through organic and conventionally farmed vineyard blocks with explanations of soil, training methods, and yield management
  • ✓Tour the cellar and learn production strategies directly from the winemaker
  • ✓Hands-on tasting workshop covering sensory analysis and pairing techniques
  • ✓Taste wines alongside curated hot and cold local dishes
  • ✓Understand the region's commitment to terroir-driven quality over commercialisation

Insider tips

  • ★Villamagna sits only a few kilometres from the Adriatic coast—combine this with a seafood lunch in a nearby coastal village for the full regional experience
  • ★Ask the winemaker about soil composition during the vineyard walk; the Majella Madre's proximity creates distinctive microclimates
  • ★Arrive with an empty stomach and open mind; the food-pairing workshop is best enjoyed without preconceptions

Good to know

  • •Wear comfortable walking shoes and sun protection for the vineyard portion
  • •Tour is educational and hands-on; some standing and moderate walking involved
  • •Alcohol tasting included; non-drinkers should notify supplier in advance for alternative beverages
  • •Meet directly at the winery in Villamagna—confirm exact location and parking with booking confirmation

Who it's for

Wine enthusiasts seeking small-producer stories beyond commercial toursFood and beverage professionals or curious amateurs wanting to deepen tasting skillsCouples looking for an intimate, educational experience in rural AbruzzoTravellers interested in sustainable and organic farming practices

Best time to visit

Visit April–June or September–October when temperatures are mild and the vineyard landscape is most photogenic. Avoid peak summer heat (July–August) if you're sensitive to outdoor walking.

Frequently asked questions

Available
From€25
per person