How many wineries do we visit and what's included in tastings?

You visit four wineries, each offering a guided tasting of their wines paired with local cheeses, sweets, and cured meats. A fifth winery (the largest in São Roque) includes a production tour and tasting of four fine wines, though lunch there is separate and not included.

Is lunch included, and where do we eat?

No, lunch is not included in the tour price. It is available at the largest winery at the end of the day, but you pay separately. We recommend booking in advance if interested.

What is cachaça and will I definitely taste it?

Cachaça is a traditional Brazilian spirit distilled from sugarcane, and yes, tasting it is part of the tour experience at one of the wineries.

Can I buy wine and other products, and how do I get them home?

Yes. At each winery you can purchase wines, cheeses, sausages, cookies, and jams directly from producers. For shipping, discuss options with the operator or bring luggage space; many travellers arrange shipment or pack purchases in checked baggage.

What should I wear and how physically demanding is the tour?

Wear comfortable clothing and sturdy walking shoes, as you'll tour vineyards and cellars. The pace is leisurely but involves standing and light walking. Most fitness levels can participate; inform the operator of any mobility concerns in advance.

How far is São Roque from São Paulo and what's the travel time?

São Roque is in the countryside outside São Paulo. The 8-hour tour includes travel time from your hotel, tastings, and sightseeing. Exact pickup and drop-off times are confirmed with your booking confirmation.

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São Paulo, Brazil

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About this activity

Explore Brazil's premier wine region on a full-day journey through São Roque, visiting four acclaimed wineries to master winemaking techniques, taste regional varietals, and sample local cachaça in the countryside just outside São Paulo. This curated wine route combines cultural immersion with gastronomy, offering direct access to producers and artisan products rarely found in the city.

Wine tourism lovers will enjoy going to the famous countryside town of São Roque on a full-day wine tour experiencing a fabulous day out. With first-rate gastronomy and wine production, the city is a reference known as the Land of Wine.

Learn about the winemaking process of vineyards visiting popular wineries, and savor a fantastic lunch at the largest winery in town. (not included).

Begin with an informative sightseeing through São Roque that has a beautiful landscape. Then visit four wineries getting to know about the art of wine, local history and current trends. In each of them, make a tasting of their different types of wines, accompanying them with some typical products, such as cheeses and sweets. You'll even try the famous cachaça!

After having such a delightful day, finish off with a presentation and guided tour through the production part of the winery and taste of four fine wines.

Buy all kinds of homemade products such as wines, cheeses, sausages, cookies and jams.

Highlights

✓Visit and taste at four distinct wineries across São Roque's wine route
✓Learn winemaking from vineyard to cellar with guided production tours
✓Sample regional wines paired with local cheeses, cured meats, and sweets
✓Experience authentic Brazilian cachaça tasting
✓Browse and purchase artisan wines, cheeses, sausages, and preserves directly from producers
✓Scenic countryside sightseeing through São Roque's landscape

Insider tips

★Pace your tastings across the four wineries—space your sips to enjoy the full experience without fatigue.
★Ask winemakers about small-batch productions and family stories; São Roque producers are proud of local heritage and often share exclusive insights.
★Arrive hungry: the food pairings with wines are substantial, and lunch at the largest winery (additional cost) is highly worthwhile for deeper appreciation.
★Book purchases for shipping or bring a checked bag if you plan to buy wines or jams; regional artisan goods make excellent gifts.

Good to know

•Full-day tour lasts 8 hours; wear comfortable walking shoes for vineyard and cellar visits.
•Lunch at the final winery is not included in the tour price—budget separately for dining.
•Hotel pickup/drop-off in São Paulo typically included; confirm exact meeting location and time with operator.
•Tastings include food pairings (cheeses, sweets) and cachaça; alcohol is involved throughout the day.
•Small-group format (minivan/bus) allows personalized interaction with winemakers at each stop.

Who it's for

Wine enthusiasts and sommeliers seeking hands-on producer educationFood and drink tourists exploring regional gastronomy beyond São PauloLuxury travellers prioritizing curated experiences and artisan purchasesGroups celebrating wine culture or special occasions in a countryside setting

Best time to visit

Visit April to October (autumn/winter) when cooler temperatures enhance wine appreciation and the region's landscape is most picturesque. Morning departures allow maximum time at each winery before afternoon tastings become heavy.