Take the opportunity to go off-the-beaten tracks and visit the world's largest trading centre for flowers and plants, the Royal Flower Auction, with a small group of max. 7 travellers and a professional and friendly guide.
The flower auction starts very early in the morning and, in order to save time, the tour departs at 6:30 am from Amsterdam Central Station. You have the option to book hotel pick-up if you find the meeting point too far to reach by yourself.
But it's worth to be there early to experience the hustle & bustle of the floor of the flower auction hall! Although nowadays a lot of trading is done online, you still see traders bidding against the auction clock.
Enjoy a live-guided tour from a special gallery and learn about the Dutch flower industry. After the tour, you have some free time to take pictures or to make a stop at the souvenir shop, before going back to Amsterdam where you are dropped off at the same place as where the tour started.
Please note: This tour includes hotel/airport/port pick up and drop off service with an extra charge. You can select the pick up place of your preference from the list or select the "I'll type the address (next step)" message and write the name and address of your hotel in the relevant field during the booking process.
Please note: If you don't want to be picked up, you can meet us at Central Station - IJ-zijde - Kiss + Ride West (K+R), taxi stand west, De Ruijterkade, Amsterdam, 1012pl
Private, comfortable and air-conditioned transportation from Amsterdam for the small tour group
Private guide for 3.5 to 4 hours for the small tour group
Private guided tour of the flower auction for the small tour group
Headsets to hear the guide clearly -works with hearing aid
Entry/Admission - Royal FloraHolland
Dutch brown cafe experience including hot beverage
All taxes, fees and handling charges
Option to add hotel pick-up & drop off to your booking
Tuesday, Wednesday and Friday.
Weekends and holidays closed.
Booking cut-off time
8 pm, evening before pick-up time. Too late? SMS or WhatsApp to check if we have last minute availability. You never know until you ask!
Always a 24-hr free cancellation policy with full refund →
Between 6:15 and 6:45 am. The exact pick-up time depends on your pick-up address and is communicated as soon as possible, but not later than 6:00 pm, the day before the experience takes place (by SMS, WhatsApp or email). You don't have to do anything.
Duration total experience
± 4 hours
Pick-up and drop-off
Anywhere in the city of Amsterdam.
The minimum group size is two travellers. The maximum group size is six travellers.
The public experience will be cancelled if the minimum number of two travellers is not met. In that case you will be notified at least 24 hours before the experience starts so that you have time to make alternative plans. Naturally a full refund will be processed immediately.
The minimum age for participation in our public experiences is eight years. Travelling with younger children or staying outside Amsterdam? Check out the private experience above!
Corona-proof travelling →
Live tours: English 🇬🇧
Easy. The total walking distance in the flower auction is less than 1 mile (just over 1 km) on even grounds.
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Free amendments & cancellations.
Manage your booking online!
* ID card might be needed to be shown at the beginning of the activity.
* All payments are taking place through Encrypted Technology for security.